Announcing February 2013  601 Research Workshop!

The Bronfman Business Library is offering  another workshop in February for MGMT 6100 Strategy Field Study Groups. This workshop will be offered on Thursday February 28th at 5.30-6.45 p.m. The location of the workshop is S236, the lab adjacent to the Bronfman Business Library.   Please e-mail Sophie Bury at sbury@yorku.ca to register.

Attendees will come away with resources and strategies for:

• Conducting company research (publicly-traded and private companies) including competitor analysis
• Researching industry trends and industry analysis
• Consumer analysis and demographic/market research
• Conducting financial research including sources for ratios and benchmark data

The Bronfman Business Library offers these tailored workshops to support  601 groups with secondary research as they embark on Phase 2 of the Strategy Field Study: Research and Strategic Assessment.  Resources and strategies shown assist in diverse areas including company research, industry research, market research and financial research.

Workshop supporting materials

At 601 Library Research workshops business librarians share techniques and checklists to apply when conducting research on companies within diverse industrial sectors including: 1) consumer goods and service industries  2) manufacturing,  3) information technology and  4) resource industries, primarily mining.  Workshops are designed to assist groups in identifying specific full-text and numeric databases, available to York University students, Internet sites and other print and electronic resources as well as associations, government agencies, etc.

The following materials can be downloaded by workshop attendees or by members of 601 groups who are currently working on completion of the Strategy Field Study.

General 601 Library Workshop Checklists & Powerpoint

Nonprofit and Health Industry Guides & Powerpoint