E-Marketing ADMS 4245
This guide is an introduction to sources for trends, industry, customer, data and market research information relating to marketing and e-marketing. It highlights some of the key research tools available but it is not intended as a comprehensive list of sources. The sources listed below are available in print at the Bronfman Business Library, S237, Schulich School of Business or electronically via York University Libraries Web site or the Internet.
This guide has the following sections:
- General Library Information
- Indexes and Databases
- Journals – Online and in Print
- Internet and E-Commerce Data
- Market Research Reports and Data
- Advertising and Brands
- Citing Sources
The slides for this class presentation are available here.
General Library Information:
Library Homepage and Catalogue / Remote Access
Material in the York Libraries catalogue: To find books and other materials by Title Keyword or Author Keyword, select those options from the drop-down menu next to the Search Box on the library homepage (www.library.yorku.ca). To find books and other materials by subject, select Keyword from the drop-down menu. Try terms such as: emarketing OR e-marketing, electronic commerce, internet marketing, consumer behavior, customer relations, and consumers’ preferences in the general keyword field.
We have a database of electronic books that covers topics relevant to emarketing, ecommerce, and social networking. It is called Books 24X7. The titles are integrated into the library cataogue but you can also search Books 24X7 as a separate database by typing the title Books 24X7 into the Search Box on the homepage under Title Keyword.
Use these tools to find citations, abstracts and/or full text articles on your topic. Both scholarly and popular articles are included. When searching for these databases in the library catalogue, select Title Keyword from the drop-down menu next to the Search Box on the library homepage ( www.library.yorku.ca)
| ABI/Inform Global |
| This resource incorporates management, industry and company-specific information for over 60,000 corporations. Subjects covered include: finance, public administration, marketing, management, economics, taxation, telecommunications, corporate strategies, competitive and product information. Covers more than 1,600 leading business and management publications, including over 350 English-language titles from outside the U.S. This database covers more than 1,100 current sources with complete articles for more than 700 sources in full text. |
| ABI/Inform Trade & Industry |
| A database with full-text coverage of over 700 publications, especially trade publications, with articles about industries. Coverage is available for industries in different geographical areas including Canada and the United States. Updates are continuous and full-text is available for some publications back to early 1990′s.ABI/Inform Global and Trade and Industry are only two of the suite of databases provided by Proquest. When you open up any of the ProQuest databases you can select all of the databases in which you wish to search, by clicking on Select Multiple Databases on the right of the search box and then choose the ones you desire. Return to the top of the screen and click on Continue. It is best to use the Advanced Search from the bar across the top rather than the Basic search screen so you can construct more effective searches.CBCA CompleteProvides interdisciplinary coverage of Canadian topics including the areas of business and current affairs. Offers references, and many full text articles, from Canadian journals, magazines, newspapers, and newswires. Dates of coverage vary by title but many full-text titles available from early or mid-1990s, while citations for many publications available from early 1980s onward. Consult CBCA Business, a subcomponent of the CBCA Complete database, in order to limit search specifically to Canadian business journals and magazines, but note that newspaper and newswire coverage are not offered by this product, and coverage of business topics in non-business publications is also not available.Business Source PremierContains full text for 7,792 periodicals and other sources, including scholarly journals, trade and general business magazines, monographs, country economic and industry reports, industry yearbooks, and market research reports.Gartner IntrawebReports and news that provide a valuable source of global market knowledge for IT and telecom industries including ecommerce and social networking. |
FactivaFactiva includes nearly 9,000 sources from 118 countries in 22 languages, including more than 120 continuously updated newswires. More than 900 sources are available on or before the date of publication. Provides information on companies and markets. For newspapers, the service provides same-day and archival coverage of The Wall Street Journal, The New York Times, Washington Post, The Globe and Mail, Financial Times, Les Echos, South China Morning Post, Australian Financial Review, Sydney Morning Herald, Straits Times, Yomiuri Shimbun, and local newspapers from every corner of the globe. General business and industry publications like The Economist, Forbes, Fortune, Time, Newsweek, Finanz & Wirtschaft, Satellite News, BusinessWeek, and more are also covered.
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