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Peter F. Bronfman Business Library > Course Assignment Guides > Business and Marketing Plans

Business and Marketing Plans

The Bronfman Business Library has print and electronic resources that will help you create business and marketing plans.

Web Sites

There are a number of Web sites which contain useful guidelines for preparing business and/or marketing plans.

Industry Canada‘s Web site – Business Tools and Resources- provides guidelines for starting up a new business, federal incorporation and support.

Canada Business‘ website offers help on how to write a sound business plan and access templates and sample business plans. Developing Your Business Plan. You can limit you search to the individual provinces if you so desire.

Some of the Canadian banks offer guides to writing business plans:

For free sample business plans visit Bplans.com

The Toronto Public Library’s SmallBizXpress has links to a number of valuable business resources related to planning a business.

Starting a Business -smallbusinesspoint.com – examples of business plans

U.S. Small Business Administration – small business planner

Books 24 X 7 – This database has full-text books that provide both practical advice on preparing and creating business and marketing plans and also gives examples of both.

Marketing Plans

KnowThis.com – how to write a marketing plan with examples.

Canada Business‘ website Conducting Market Research provides many useful ideas and links to resources including survey and questionnaire design information.

Please see the Company and Industry guides for help in identifying sources for company and industry information to include in your plan.

Print Reference Books

The following reference books are available in the Reference Room of the Bronfman Business Library, S237, Schulich School of Business:

Business Plans Handbook   HD 62.7 B865 Vols 1 -

Search the catalog to find the print books on these topics. Generally they are located in the following call number ranges:

  • Business Plans – HD 30.28 and HD 62
  • Marketing Plans – HF 5415.13

 

Created by Lillian Dayan and Elizabeth Watson November 2003. Revised by Elizabeth Watson YUL/BBL August 2010