Introductory Marketing ADMS 2200 and Markets and Marketing BFND 4100
Marketing resources provide information on markets, companies, industries, and consumers. The following materials help with marketing planning, lifestyle profiling, market performance analysis and strategic forecasting. It highlights some of the key research tools available but it is not intended as a comprehensive list of sources. The sources listed below are available in print at the Bronfman Business Library, S237, Schulich School of Business or electronically via York University Libraries Web site or the Internet.
This guide has the following sections:
- General Library Information
- Indexes and Databases
- Journals – Online and in Print
- Market Share/Market Research Reports
- Company/Industry Information
- Associations and Nonprofits
- Data and Statistics /Government Sources
- Marketing Plans Websites
The slides for this class presentation are available here.
General Library Information:
Library Homepage and Catalogue / Remote Access
The Library Research Roadmap provides an introduction to conducting effective research in to Social Sciences and Humanities. It is aimed primarily at undergraduates and takes about twenty minutes to complete.
Material in the York Libraries catalogue: To find books and other materials in the York catalogue, select Keyword from the Catalogue section on the library home page ( www.library.yorku.ca) and try terms such as: Marketing, Consumer Behavior, and Market Research in the subject keyword field.
Indexes and Databases
Use these tools to find citations, abstracts and/or full text articles on your topic. Both scholarly and popular articles are included.
ABI/Inform Global: Covers more than 1,600 leading business and management publications, including over 350 English-language titles from outside the U.S. This database covers more than 1,100 current sources with complete articles for more than 700 sources in full text. This resource incorporates management, industry and company-specific information for over 60,000 corporations. Subjects covered include: finance, public administration, marketing, management, economics, taxation, telecommunications, corporate strategies, competitive and product information.
ABI/InformTrade and Industry: A database with full-text coverage of over 700 publications, especially trade publications, with articles about industries. Coverage is available for industries in different geographical areas including Canada and the United States. Updates are continuous and full-text is available for some publications back to early 1990′s.
N.B. ABI/Inform Global and Trade and Industry are only two of the many ProQuest databases available. When you open up any of the ProQuest databases you can select all of the databases in which you wish to search, by clicking on Databases Selected in the upper left of the screen and then choose the ones you desire. Return to the top of the screen and click on Continue.
Business Source Premier: Contains full text for 7,792 periodicals and other sources, including scholarly journals, trade and general business magazines, monographs, country economic and industry reports, industry yearbooks, and market research reports.
CBCA Complete: Provides interdisciplinary coverage of Canadian topics including the areas of business and current affairs. Offers references, and many full text articles, from Canadian journals, magazines, newspapers, and newswires. Dates of coverage vary by title but many full-text titles available from early or mid-1990s, while citations for many publications available from early 1980s onward. Consult CBCA Business, a subcomponent of the CBCA Complete database, in order to limit search specifically to Canadian business journals and magazines, but note that newspaper and newswire coverage are not offered by this product, and coverage of business topics in non-business publications is also not available. Available on the network but restricted to the York University community.
Canadian Periodical Index: Includes Canadian and international academic journals, magazines, and newspapers in both English and French. All subjects are represented including business topics, with an emphasis on Canadian and international issues. Many articles are full text. Coverage is from 1988 – present.
Research Library: From business and political science to literature and psychology, this Proquest database provides access to a wide range of popular academic subjects. The database includes more than 3,820 titles, with over 2,550 in full text, from 1971 forward. It features a diversified mix of scholarly journals, trade publications, magazines, and newspapers.
Factiva: Includes nearly 9,000 sources from 118 countries in 22 languages, including more than 120 continuously updated newswires. More than 900 sources are available on or before the date of publication. Provides information on companies and markets. For newspapers, the service provides same-day and archival coverage of The Wall Street Journal, The New York Times, Washington Post, The Globe and Mail, Financial Times, Les Echos, South China Morning Post, Australian Financial Review, Sydney Morning Herald, Straits Times, Yomiuri Shimbun, and local newspapers from every corner of the globe. General business and industry publications like The Economist, Forbes, Fortune, Time, Newsweek, Finanz & Wirtschaft, Satellite News, BusinessWeek, and more are also covered.
Lexis-Nexis: Provides full-text access to a broad range of legal, business and news publications. Includes market & industry and company & financial information, in addition to key business news resources such as the National Post, New York Times, The Economist and Forbes. Coverage by date varies. Access is only available on campus.
Journals – Print and Online
Advances in Consumer Research. Print. Bronfman HF 5415.3 A3, v.1. 1974-2004.
Business Horizons . Print Bronfman HF 5001 B828. v.1 1958 – v. 45 2002.
California Management Review . Print Bronfman HD 28 C18. v. 17, 1974/75 -
Decision Sciences . Print Bronfman HD 30.23 D42. v .3, 1972 – -v. 23, 1992.
Harvard Business Review . Print Bronfman HF 5001 H3 v. 1 1922 – .
Industrial Marketing Management . Print Bronfman HD 5415.12 E85 I53. v .3, 1973/74 – v .31, 2002.
International Business Review . Print Bronfman HD 2755.5 S33. v .2, 1993 – v. 11, 2002.
International Journal of Advertising
International Journal of Consumer Studies
International Journal of Research in Marketing . Print Bronfman. HF 5415.2 J56. v. 1. 1984- v. 19 2002.
International Marketing Review
Journal of the Academy of Marketing Science . Print Bronfman. HF 5415 A319A v.1 1973-v. 32 2004.
Journal of Advertising . Print Bronfman. HF 5801 J58. v.1 1972 -
Journal of Advertising Research . Print Bronfman. HF 5801 J6. v.1 1960 – v. 43 2003.
Journal of Applied Psychology . Print Scott. BF 1 J55 . v.1. 1917 – v.89 2004.
Journal of Business . Print bronfman. HF 5001 J6 .v.30 1957-
Journal of Business and Industrial Marketing
Journal of Business Ethics . Print Bronfman HF 5387 J68. v.1, 1982 – v. 34, 2001.
Journal of Business Research . Print Bronfman HF 5001 J643. v. 5, 1977 – v. 55, 2002.
Journal of Communication . Print Scott. P 90 J6 . v.1 1951 – v.53 2003.
Journal of Consumer Behaviour .
Journal of Consumer Marketing . Print Bronfman. HF 5410 J63 . v. 2. 1985-v. 19 2002.
Journal of Consumer Psychology . Print bronfman. v. 1. 1992 -
Journal of Consumer Research . Print Bronfman. HF 5415.3 J63 . v.1 1974 -
Journal of Economic Psychology . Print Scott. HB 74 P8 J67 . v.1 1981 – v. 23 2002.
Journal of Experimental Psychology: Learning, Memory and Cognition . Print Scott. BF 371 J65. v.8 1982- v.30 2004.
Journal of Health Care Marketing . Print Bronfman RA 410.56 J64. v. 7, 1987 – v. 12, 1992.
Journal of International Business Studies . Print Bronfman HF 5001 J647. v.1, 1970 -
Journal of International Consumer Marketing
Journal of International Marketing . Print Bronfman. HF 1416 J65 . v. 5 1997-
Journal of Macro-marketing . Print Bronfman. HF 5410 J68 . v.11 1991- v.24 2004.
Journal of Market Focused Management
Journal of Marketing . Print Bronfman. HF 5415 A2 J6 . v. 1 1936-
Journal of Marketing Education
Journal of Marketing Management
Journal of Marketing Theory and Practice
Journal of Marketing Research . Print Bronfman. HF 5415.2 J66. v. 1, 1964 -
Journal of Personality and Social Psychology . Print Scott. HM 251 J56 . v.1 1965- v.87 2004.
Journal of Product and Brand Management
Journal of Product Innovation Management
Journal of Public Policy & Marketing . Print Bronfman. HF 5410 J683 . v. 16 1997-
Journal of Retailing . Print Bronfman HF 5001 J65. v. 41, 1965/66 – v. 78, 2002.
Journal of Strategic Marketing
Journal of the Market Research Society . Print Bronfman. HF 5415.1 M36. v. 7, 1965 – v. 41, 1999.
Management Science . Print Bronfman. HD 28 M348. v. 12, 1966 – v. 46, 2000.
MIT Sloan Management Review . Pritn Bronfman. HD 28 I15. v. 16, 1974/75 – v. 34, 1992/93.
Organizational Behavior and Human Decision Processes . Print Scott. BF 636 A1 O7 . v. 35 1985 – v.86 2001.
Psychology and Marketing . Print Bronfman. HF 5410 P77. v. 1 1984 – v. 18 2001.
Psychological Review . Print Scott. BF 1 P7 . v.1 1894 – v. 111 2004.
Strategic Management Journal . Print Bronfman. HD 28 S85. v. 1, 1980 – v. 22, 2001.
Market Share/Market Research Reports
Global Market Information Database (GMID): Produced by Euromonitor, GMID provides information on countries, industries, and consumers. Demographic, economic and marketing statistics for 205 countries; historic and forecast consumer lifestyle statistics; analysis of consumer lifetsyles in 71 countries; market size for more than 300 consumer products; 4500 market research reports; profiles and rankings of 3000 leading consumer goods companies.
MarketLine : Produced by the Datamonitor Information Center (DBIC), MarketLine is divided into Industry, Country and Company sections and includes 2500 market profiles, 10,000 company profiles, 1000 companies SWOT analysis, more than 50 country profiles, over 150 industry rankings, as well as news comments and analysis.
Business Insights : Provides information on the following industry sectors: consumer goods, healthcare, energy, financial services, and technology. Detailed reports cover trends, markets and forecasts.
Market Share Reporter: A ready-reference tool for marketing research and economic analysis. The information is a compilation of market share reports from marketing literature. Over 2000 corporate, brand, product, service and commodity market and SIC code information is provided for North America. HF 5410 M33. Latest edition in Bronfman Reference.
Business Rankings Annual : Provides nearly 5000 timely lists of ranked companies, products, services and activities compiled from a variety of published sources. Entries are arranged by subject headings. There is a SIC to NAICS conversion guide. HD 2709 B88. Latest edition in Bronfman Reference.
World Market Share Reporter : Format is based on the Market Share Reporter but this tool has international coverage. A compilation of reported world market share data anad rankings on companies, products and services. Over 1600 entries arranged by subject with SIC codes provided. HF 5410 W67. Latest edition in Bronfman Reference.
FP 500 : Canada’s largest public and private companies ranked by revenue and grouped in a variety of lists. CD ROM in Bronfman Library.
Company/Industry Information
Canada
Financial Post Advisor : This service from FPinfomart.ca features expanded news, financial, and business information. Includes a wealth of information on Canadian publicly traded companies (Corporate Reports, Corporate Surveys, Analyzer search etc.), as well as industry reports, dividends, new issues information and more. New additions to this enhanced product include Financial Post’s Directory of Directors, ProFile Canada (searchable database of some 38,000 Canadian companies – both private and public), the Predecessor & Defunct companies database, and Canadian Federal Corporations and Directors.
Canadian Company Capabilities: This database within the Strategis Web site provides information on about 50,000 Canadian businesses and includes hundreds of specialized manufacturing, service and product specific business directories.
SEDAR: This website provides access to documents filed with Canadian securities regulatory authorities by public companies and mutual fund groups. Filings from 1997 to present are available and include annual and quarterly reports, prospectuses, security announcements, and other documents.
Industry Canada: Industry Canada’s website for business and industry includes business, financing, trade data, industry reports, economic analysis statistics, company directories, and patent and trademark databases.
Canada/US/International
Mergent Online: Provides information for over 10,000 U.S. public companies and almost 20,000 non-U.S. public companies. Company records include detailed business descriptions, corporate histories and financial statements.
Factiva: In addition to news and business journals and newspapers, Factiva also has a company section with detailed information about companies including overviews, competitors, latest news and press releases, and detailed financial profiles.
MarketLine: Produced by the Datamonitor Business Information Centre (DBIC), Marketline is divided into Industry, Country, and Company sections including 2500 market profiles, 10,000 company profiles, 1000 company SWOT analysis, more than 50 country profiles, over 150 industry rankings, and news, comments and analysis.
Hoovers: In-depth coverage of 40,000 companies includes an overview, history, products, competitors, financials, links to SEC filings and added features such as CEOs on Camera. Industry information includes an overview, most viewed companies list, industry family tree and news headlines.
Investext Plus: Contains full-text financial reports and forecasts prepared by the world’s leading investment banks and consulting and research firms. Provides access to financial analysis for over 11,000 companies. Useful for competitive analysis, researching industry trends, conducting market research and company studies. American, Canadian and International in scope.
Standard & Poor’s database provides comprehensive information on business and investment information, offering on-line access to popular Standard & Poor’s research products such as Industry Surveys, Stock Reports, Corporation Records, The Register of Corporations, Directors and Executives, The Outlook, Mutual Fund Reports, etc.
Provides research and trends analysis on a variety of industries, including energy, e-commerce, retailing and finance. In addition to the industry reports, it includes statistics, charts and profiles of leading companies. Primarily US information but some Canadian information is available.
EDGAR: The US Security and Exchange Commission’s database of public company information including 10k reports for public traded companies. Available via the Internet.
Associations – Below are links to professional, academic, advocacy and other types of associations in the field.
Associations Canada: Contains full, detailed, and clearly presented listings on approximately 19,000 Canadian associations and international associations on a wide variety of topics.
Associations on the Net : A web guide to associations and professional organizations in business and commerce.
Association for Consumer Research: The section entitled “For Consumers” contains user-friendly summaries of articles published in some of the top journals that publish academic research on consumer behavior.
Data and Statistics/Government Sources
Library Data Services: Subject Guides to Sources of Data and Statistics. Many of the subject guides contain links to Canadian and foreign/international data and statistics of relevance to the field of business e.g. Business, Industry and Trade; Internet & E-commerce; Finance & Economics, Public Opinion Polls, Population & Demographics and more.
NADbank All Market Readership Study : From Newspaper Audience Databank Inc. Includes readership results for 74 Canadian daily newspapers and two Detroit dailies in 52 urban markets across Canada. It provides a detailed profile of the Canadian consumer including readership statistics, media habits, product information, retail shopping, and lifestyle categores. CD Rom product available on a workstation in the Bronfman Library.
NADBank Study Guide. PN 4914 R43 N34 2004 . Bronfman Reference.
NADBAnk Executive Readership Summary . This document provides the reach in percentages for 76 daily newspapers in 52 markets surveyed. The data is broken down by age, gender, occupation and household incomes. PN 4914 R43 N33 2004 . Bronfman Reference.
Statistics Canada: The official source for Canadian social and economic statistics and products. A useful guide put out by Statistics Canada is: Finding and Using Statistics. Available electronically at http://dsp-psd.communication.gc.ca/Collection/Statcan/11-533-XWE/11-533-XWE.html.
Statistics Canada Publications : Index of downloadable Statistics Canada publications by subject and Statistics Canada catalogue number. Broad subject categories include General, Primary Industries, Manufacturing, Transportation, Commerce, Employment, Education and Census. Examples of useful publications for consumer behaviour data are:
- Spending Patterns in Canada: Summary level spending categories include food, shelter (rented and owned accommodation, utilities), household operation, communications, child care, pet expenses, furnishings and household equipment, clothing, transportation (public and private), health care, personal care, recreation, reading materials, education, tobacco products, alcoholic beverages, games of chance, personal taxes, insurance payments and pension contributions, and gifts and contributions. Detailed level spending categories include an additional 350 categories. Available electronically to York users at http://dsp-psd.communication.gc.ca/Collection-R/Statcan/62-202-XIE/62-202-XIE.html.
- Canadian Social Trends: This on-line publication discusses the social, economic, and demographic changes affecting the lives of Canadians. It contains the latest figures for major social indicators. Indexed in CBCA. Available electronically at http://dsp-psd.communication.gc.ca/Collection-R/Statcan/11-008-XIE/11-008-XIE.html.
CANSIM : A Statistics Canada database of over 10 million series. It provides detailed Canadian longitudinal economic data as well as selected social data. Visit the Library Data Services web page for information on other data sources.
Industry Canada : Industry Canada’s website for business and consumer information. Includes business support and financing information, trade and investment data, industry reports, economic analysis and statistics, company directories, and patent and trademark databases.
Canadian Industry Statistics (found on Business by Sector section of Strategis): Presents and analyses industry data on the number of establishments, gross domestic product and labour productivity for industry sectors belonging to the Canadian Economy using a few of the latest annual data sources from Statistics Canada.
FP Markets Canadian Demographics: An annual publication, presents demographic data based on Canada’s cities,towns, census divisions, provinces, and territories covering relevant factors such as income, age groups, spending habits, consumer trends etc. HF 5349 C2 F5. Latest edition available in Bronfman Reference.
Market Research Handbook: An annual publication, provides a broad range of socio-economic statistics from Statistics Canada including information on population, employment, personal expenditures, household characteristics, economic indicators, exports/imports, industry statistics, etc. The source notes at the end of each section are particularly valuable when searching for further information. HF 5415.2 M333 . Latest edition available in Bronfman Reference and also online at http://dsp-psd.communication.gc.ca/Collection-R/Statcan/63-224-XIB/63-224-XIB-e.html.
Toronto Business & Market Guide : This publication is an annual compilation of statistics for the Metropolitan Toronto area with comparisons to other major Canadian cities. HF 3230 T6 M47. Latest edition available in Bronfman Reference.
International Marketing Data and Statistics : This annual compendium of statistical information covers North America, Latin America and the Caribbean, Asia -Pacific, Middle East, Africa and Oceania reporting on 160 countries. Data for Europe is found in a companion volume entitled European Marketing Data and Statistics. The data coverage in IMDAS includes time series which permit the analysis of socio-economic and business trends as a basis for forecasting. It covers 24 subject areas including consumer marketing, industry, cultural, environmental, economic, energy, trade, health, telecommications, labour, education, retailing, travel, and demographic information. HF 5415 I56. Latest edition available in Bronfman Reference.
European Marketing Data and Statistics: An annual compendium of statistical information on the countries of Western and eastern Europe. It provides detailed and current data relevant to market planning covering 24 subject areas. A companion volume to International Marketing Data and Statistics which covers countries of the world other than those in Europe. See the detailed description of coverage in the IMDAS listing above. HA 1107 E87. Latest edition available in Bronfman Reference.
Consumer International : Produced by Euromonitor International, this volume includes consumer market information on 27 major non-European markets and market size for numerous product sectors. It draws together all available market information on consumer trends with a focus on major retail items purchased for household use. In addition, basic socio-economic parameters are included for general reference. HC 79 C6 C653. Latest edition available in Bronfman Business Library Reference.
World Consumer Spending : Produced by Euromonitor International, this volume provides a wealth of detailed statistics on spending habits in 71 countries. To assess how consumer expenditure patterns have changed, tables include annual data for 1990, 1995, and 1997-2004. The central focus is to provide highly detailed consumer expenditure breakdowns covering 67 separate subcategories. The sections include socio-economic parameters, consumer spending by commodity, consumer expenditures by purpose, and country snapshots. HC 79 C6 W67. Latest edition available in Bronfman Business Library Reference.
Non-Profit Organizations – See the NonProfit Resource Management Guide
This Guide is designed to help students find research materials about nonprofit organizations including multi-disciplinary aspects such as management, accounting, marketing, human resources, planning and fund raising.
Marketing Plan Websites
Links to marketing plan guides and information.
Industry Canada – Strategis: Managing for Business Success
U.S. Small Business Administration
Compiled by Toni Olshen, updated December 2007
