Market Share

The following resources are suggestions on where to look for market share information. Note: finding market share for Canadian products and/or companies can be difficult. York University students are encouraged to ask at the reference desk in the Bronfman Business Library. Print resources are listed first followed by electronic subscription resources. Only York University students, faculty and staff have access to the electronic resources. Sources for finding company rankings information are listed further down the web page.

Market Share Reporter provides some information on Canadian market share. Unless the title of the table specifically states Canada however, assume that the information is for the United States. This reference book is available at the Reference Desk in the Peter F. Bronfman Business Library, S237 Schulich School of Business. The call number is HF 5410 M33

Global Market Information Database (GMID) Produced by Euromonitor, GMID provides information on countries, industries, and consumers. Demographic, economic and marketing statistics for 205 countries; historic and forecast consumer lifestyle statistics; analysis of consumer lifetsyles in 71 countries; market size for more than 300 consumer products; 4500 market research reports; profiles and rankings of 3000 leading consumer goods companies. Market share data is included in the ‘Market Performance’ reports.

Datamonitor360 : This is a new database formed from a merger of MarketLine and Business Insights. It includes Industry, Country, and Company sections, market profiles, company profiles, company SWOT analysis, more than 50 country profiles, over 150 industry rankings, and news, comments and analysis, Available on the network but restricted to the York Unive

Business Insights provides information on the following industry sectors: Consumer goods, Healthcare, Energy, Financial Services, and Technology. A shortcut is to type ‘market share’ in the search box and a list of companies will appear.

For articles related to market share, industries and companies, search in ABI/Inform Global and related ProQuest Databases or Business Source Premier In addition, market share information may be available in special issues of trade journals.  Where possible use the name of the company and the phrase market share when searching in article databases.

How to calculate market share

Market share information can also be calculated by comparing individual company figures to the total domestic market. According to Industry Canada, the total apparent domestic market is “calculated by adding manufacturing shipments to imports and subtracting total exports.” However, significant caution should be exercised when interpreting total apparent domestic market. “While in most cases an industry’s total production plus imports minus exports should reflect a country’s demand for a particular industry’s goods, statistical anomalies may distort the final figure. Many of these discrepancies are often the result of combining manufacturing production data which is collected from a survey of production plants, with trade data collected from customs receipts.” (Source:http://strategis.ic.gc.ca/SSG/io17127e.html)

Company Rankings

You can obtain Canadian company rankings in a variety of tables such as all of Canada or by specific industries such as Banking in the following special issues:

• Globe and Mail’s Report on Business, R.O.B. The Top 1000 is available in the Bronfman Business Library Reference Room and the call number is HD 2897 R46
• The National Post Business FP 500 is available in the CD-ROM version on a stand-alone workstation in the Bronfman Business Library.

Financial Post Advisor includes several databases which rank companies in the same industry by revenues:

• Company Snapshots
• Companies by Industry
• Industry Reports

Business Rankings Annual provides information on the top companies in an industry. This reference book is available in the Bronfman Business Library Reference Room and the call number is HD 2709 B88

Special issues of Forbes magazine provide information on the top companies in the United States. Current issues are available in the Bronfman Business Library Current Periodical Room and the call number is HF 5001 F685. You can also search this journal in ABI/Inform Global.

Special issues of Fortune magazine such as Fortune 500, provide information on the top companies in the United States. Current issues are available in the Bronfman Business Library Current Periodical Room and the call number is HF 5001 F7. You can also search this journal in ABI/Inform Global.

Far Eastern Economic Review provides information on industries globally. Current issues are available in the Bronfman Business Library Current Periodical Room and the call number is HC 411 F18. You can also search this journal in ABI/Inform Global.

In addition, company ranking information may be available in special issues of trade journals.

The following electronic resources/databases identify the top companies by industry.

Bloomberg is available on a stand-alone workstation in the Bronfman Business Library. Use the following codes as access points: IBQ or RV. Reference staff are happy to assist you. Please enquire at the Bronfman Business Library Reference Desk.

Factiva has company rankings available from the Companies/Markets tab at the top of the screen. The default is ‘stocks’ but click on ‘Company’ and then enter the company name. Click on the name of your company to open record and then click on Reports on the left side of the screen. Select Detailed Company Profile Report and scroll to the bottom of the web page.

Hoovers provides in-depth coverage of over 40,000 companies. Industry information includes an overview, most viewed companies list and news headlines. Use “Build a List” to set parameters to rank companies by various characteristics.

Global Market Information Database (GMID) Produced by Euromonitor, GMID provides information on countries, industries, and consumers. Demographic, economic and marketing statistics for 205 countries; historic and forecast consumer lifestyle statistics; analysis of consumer lifetsyles in 71 countries; market size for more than 300 consumer products; 4500 market research reports; profiles and rankings of 3000 leading consumer goods companies. Tip: select geographic area and industry and then look for ‘Market Performance’ reports

Datamonitor 360 : This is a new database formed from a merger of MarketLine and Business Insights. It includes Industry, Country, and Company sections, market profiles, company profiles, company SWOT analysis, more than 50 country profiles, over 150 industry rankings, and news, comments and analysis, Available on the network but restricted to the York Univ

Standard and Poor’s Industry Surveys provide industry and company information on selected industries. These are available via the NetAdvantage database.

Created by Elizabeth Watson YUL/BBL April 2007 Revised January 2010