Dates of Library Sessions

Three library sessions will be provided as part of this course on the following dates:

October 4th, Rm. S236, SSB.

October 25th, Rm. S236, SSB.

November 15th, Rm. S236, SSB.

Slides for Library Sessions

Session on October 4th – Slides

Session on October 25th – Slides

Session on November 15th – Slides

Library In-Class Exercises

October 4th:

a) Comparing Scholarly and Trade Journals/Articles

Group One: Business Journals Comparison

1) Which of these publications is a scholarly journal and which one is a trade journal?

2) What are the key characterizing features or qualifications of the authors of articles in each type of publication?

3) Who is the intended audience/readership for this journal?

4) Other than author credentials and intended audience, in what other respects do these journals differ (e.g., in terms of the research conducted, language, style, format etc.)

Group Two: Business Articles Comparison

Article 1: Aaker, J., Fournier, S., & Brasel, S. (2004). When Good Brands Do Bad. Journal of Consumer Research, 31(1), 1-16.

Article 2: Cambié, S. (2007). Brand Rehab. Communication World, 24(2), 28-29.

1) Which article is published in a trade journal and which in a scholarly journal?

2) Provide information about the author of each article where available.

3) Specify the audience you would expect to read each type of article and provide your reasons why.

4) Comment on any other significant differences you observe between the two articles (e.g., in terms of the research conducted, language, length, style, format etc.)

Group Three: Business Articles Comparison

Article 1: Hein, K. (2009). Hertz to pull a branding 180 in 2010 and ‘own’ yellow. Brandweek, 50(37), 8-8.

Article 2: Evaluating the effectiveness of brand-positioning strategies from a consumer perspective. European Journal of Marketin. December 15, 2010;44(11/12):1763-1786.

1) Which article is published in a trade journal and which in a scholarly journal?

2) Provide information about the author of each article where available.

3) Specify the audience you would expect to read each type of article and provide your reasons why.

4) Comment on any other significant differences you observe between the two articles (e.g., in terms of the research conducted, language, length, style, format etc.)

b) Use the Business Source Premier database to identify one or more companies that have engaged in a rebranding exercise. To access Business Source Premier go to http://www.library.yorku.ca and type Business Source Premier in the main search box.

Library Post-Quiz

The purpose of this Post-test questionnaire is to help the instructors learn about information literacy and library skills of students enrolled in WRIT 2000 at York having attended and participated in three library instruction sessions.

Your responses will not count for marks.

Please take about 15 minutes to answer the questions. If you don’t know an answer, please mark it as “I don’t know”, rather than guessing, as this will give us an indication of what kind areas to focus on in our teaching.

Within a couple of weeks each student will receive their grade on each of the quizzes as well as a copy of the quiz with the correct answers indicated.

Take the quiz. Select Finish when you have finished answering the questions.