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Monthly Archives: April 2013

That Cool Map Tool We’ve Been Telling You About

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Sophie Bury, Business Librarian & Head Bronfman Business Library
Published Wednesday April 24, 2013

You may have discovered the value of Simply Map already for market research in Canada. It allows you to generate both maps and tables displaying demographic or spending patterns data for one or more specific geographic locations in Canada, e.g. cities, towns, municipalities, neighbourhoods and so on. It also allows you to plot on a map the location of businesses operating in a specific industry in a geographic location of your choosing within Canada. Tables and lists generated can be exported to Excel and maps can be inserted in to power point presentations and other file formats.

Have we piqued your interest? If so, we recommend you take a look at our recently created, handy guide to using Simply Map prepared by business and map information experts at York University Libraries, which features three scenarios illustrating common marketing and business planning tasks.

Simply Map

And the value of using Simply Map just got even stronger with our recent addition of a new module called the PRIZM C2 Marketer’s Handbook from Environics Analytics. This module, integrated within the existing Simply Map product as shown here, is a consumer segmentation system for Canada which classifies Canadians in to one of 66 lifestyle types with names like Electric Avenues, Pets & PCs and Les Chics. Detailed profiles of these consumer segments are available including psychographics providing insights in to the behaviour and mindsets of consumers.

Enjoy! And if you’ve got questions about using Simply Map, ask us for help.

Easy Peasy

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Our Little FriendsSo… We know that times, right now, they are stressful. It’s exam season. It’s to be expected.You’re finishing up papers, studying your metaphorical brains out for exams, and that’s probably all amongst working, commuting, family life, and generally just still trying to have a little bit of fun!

But, have you seen our little squeezy friends at the Reference Desk in Bronfman?

These were brought to us one evening secretly by some kind of magical elves, obviously, because one moment we were working away helping some students with research questions and borrowing books and they were suddenly there!

I’m kidding, but it’s true that we weren’t sure at first where they came from. It turns out they were brought to us by the folks over at Mental Health at York University. They have noted on their website that a recent study found that “64% of current York U students find academic work traumatic or stressful.”1

We’ve found (anecdotally, of course) that these two little friends at the desk have been helpful friends to some of you! Some students have come and borrowed one for a squeeze during some study time, and then promptly returned it back to us when they were finished up! And, we… well, we just think this is excellent!

So, if it’s not just easy peasy, try these little ones at the desk. Or you can always try googling ‘basset hounds running’ – that’s always good for a light-hearted chuckle. After a few minutes there, you should be well prepped to get back to the books.

Take care! And remember, we’re here to help.