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Leveraging Google Scholar for Research Success

Sophie Bury, Business Librarian & Head Bronfman Business Library

Published Wednesday, July 10, 2013.

Google Scholar at scholar.google.com is an important search engine to have in your suite of research tools when carrying out business research. We’ve even tweeted about it before; but here’s the nitty gritty. It can help you uncover useful academic sources for business research assignments and projects when used in tandem with the Bronfman Business Library’s wide-ranging suite of subscription sources available from our Business Databases A-Z web page.

Google Scholar facilitates broad searching of scholarly literature across many disciplines and types of information sources including articles, theses, books and more.

Here are a few tips to help you get the most out of Google Scholar:

Tip #1: You can access many York University library resources using the Google Scholar search engine, especially the full-text of scholarly articles, but to make sure this works access Google Scholar through the main search box of the library home page at http://www.library.yorku.ca like this:

searching Google Scholar in the library catalogue

If you access Google Scholar this way then links to York library holdings will appear if available, i.e. you’ll get links labeled “Find it @ York” which allow you to click through and get the full-text of articles and other publications.

Find it @ York buttonTip #2: Google Scholar, when accessed as described above, is a very quick and easy way to find a specific scholarly article you are looking for. This is a handy time saver when professors list scholarly articles on reading lists.

Let’s say you want to find this article:

Arend, R. J. (2013). A Heart-Mind-Opportunity Nexus: Distinguishing Social Entrepreneurship for Entrepreneurs. Academy Of Management Review, 38(2), 313-315.

Use the advanced search option in Google Scholar to find this article (just click on the arrow in the search box to get the advanced search option).

Advanced Search option

Just paste the title of the article in to the search box which facilitates searching “using the exact phrase” and put the last name of the author in the relevant box as shown below:

Advanced Search page

The article title and abstract appears and the “Find it @ York” link will allow you to retrieve the PDF of the article via the library’s e-resources.

Google Scholar Result

Tip # 3: Google Scholar can be used to search the scholarly literature for business topics (by using keyword searching as shown below) but we recommend that you think of it as a way of supplementing what is available in our top recommended sources. This includes Proquest Business and Business Source Premier– specialized business article databases that the library subscribes to.

Search example

Google Scholar allows you to search more broadly than business alone so that can be useful if your topic is interdisciplinary in nature, for example IT governance or health management. It may also help you retrieve conference proceedings or scholarly papers etc. that nicely complement the articles retrieved through searching of Proquest Business and Business Source Premier.

Tip #4: Be a savvy Google searcher and familiarize yourself with search strategies that work best to ensure you get results that are relevant.

For a handy illustrated summary of key search tips check out this really great infographic titled “Get More Out of Google: Tips and Tricks for Students Conducting Online Research”


MorningStar Direct, Thomson Reuters Private Equity and Global Financial Database are now available @ Bronfman Business Library

Xuemei Li, Business Librarian, Bronfman Business Library

Published Thursday, May 16th 2013

The Bronfman Business Library would like to announce three products now available to all York students, faculty, and staff: Morningstar Direct, Thomson Reuters Private Equity and Global Financial Database.

Morningstar Direct is a multi-currency research platform that provides performance and holdings analysis of investments. It includes data on closed-end funds, equity ownership, exchange traded funds, hedge funds, market indexes, money market funds, offshore funds, open-end mutual funds, pension/life insurance, stocks and 529 plans. Please ask library staff to log you in the product in Bronfman library.

Thomson One Private Equity (Internet Explorer must be used) The database provides data on IRR, residual value etc for various fund types as well as fund performance by vintage year. Individual funds are not identified. (VentureXpert, the old version of the database, is no longer supported within the SDC Plantinum platform.) Please click Logout in the upper right corner to Log Out once you have completed your research to allow others to access the database.

Global Financial Database: Global Financial Database aka Global Financial Data primarily provides finance and economics data with a deep historical backfile and coverage of 200 global markets. Note that individual registration is required. To register, click on the link to the database above, select “New Member”, then “Academic”. Only a first name, last name, and email address are required.

If you have any questions or feedback about these resources, please contact Bronfman Business Library at bgref@yorku.ca


Industry and Market Research Just Got Easier: Introducing IBISWorld’s U.S. Specialized Industry Reports

Sophie Bury, Business Librarian & Head Bronfman Business Library

Published Wednesday, May 1, 2013.

Having a hard time finding information about a niche or emerging industry? In the past year we’ve had business students ask our librarians to help them find information about everything from the elevator industry, to the smoothies industry, to the sleep clinics industry.

Now thanks to the recent addition of IBISWorld U.S. Specialized Industry Reports, we offer detailed reports about all three of these industries, in addition to many other niche and emerging industries. In fact, this database contains over 400 industry reports.  Moreover, at any given point in time, some 70-80% of the current report titles will have been published within the past 12 months.

IBISWorld Home

The main industry sectors covered by IBISWorld U.S. Specialized Industry Reports are as follows: advisory and financial services, business franchises, consumer goods and services, industrial machinery, gas and chemicals, life sciences, online retail, retail markets, specialist engineering infrastructure and contractors, and technology.

Once again, enjoy! And remember, if you’ve got questions about using IBISWorld, ask us for help.


That Cool Map Tool We’ve Been Telling You About

Sophie Bury, Business Librarian & Head Bronfman Business Library
Published Wednesday April 24, 2013

You may have discovered the value of Simply Map already for market research in Canada. It allows you to generate both maps and tables displaying demographic or spending patterns data for one or more specific geographic locations in Canada, e.g. cities, towns, municipalities, neighbourhoods and so on. It also allows you to plot on a map the location of businesses operating in a specific industry in a geographic location of your choosing within Canada. Tables and lists generated can be exported to Excel and maps can be inserted in to power point presentations and other file formats.

Have we piqued your interest? If so, we recommend you take a look at our recently created, handy guide to using Simply Map prepared by business and map information experts at York University Libraries, which features three scenarios illustrating common marketing and business planning tasks.

Simply Map

And the value of using Simply Map just got even stronger with our recent addition of a new module called the PRIZM C2 Marketer’s Handbook from Environics Analytics. This module, integrated within the existing Simply Map product as shown here, is a consumer segmentation system for Canada which classifies Canadians in to one of 66 lifestyle types with names like Electric Avenues, Pets & PCs and Les Chics. Detailed profiles of these consumer segments are available including psychographics providing insights in to the behaviour and mindsets of consumers.

Enjoy! And if you’ve got questions about using Simply Map, ask us for help.