In the news : the practice of media relations in Canada /
- Publication info:
- Edmonton, Alberta : Pica Pica Press, an imprint of the University of Alberta Press, 
Peter F. Bronfman Business Library
|Due: Nov 06, 2019||BRONF-BOOK|
On the Shelf
- In the news : the practice of media relations in Canada / William Wray Carney, Colin Babiuk, Mark LaVigne.
- Main Author:
- Carney, William Wray, 1950-
- Other Authors:
Pica Pica Press, an imprint of the University of Alberta Press, 2019
- 3rd edition.
Issued also in electronic formats.
"Now in its updated third edition, In the News (2019) is the standard Canadian textbook on media relations, used across the country and praised by media professional and academics alike. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. They take you behind the scenes, giving advice on how to write a successful press release, approach reporters, or navigate a difficult interview. Whether you need media to promote your issues to the nation or to reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public, and voluntary sectors; and anyone who wants to break a story."--
- Item Description:
Previously published: Edmonton : University of Alberta Press, 2008.
- Physical Description:
xxii, 279 pages ; 23 cm
Includes bibliographical references and index.
- Edmonton, Alberta : Pica Pica Press, an imprint of the University of Alberta Press,