Just in time for the Winter Olympics…Sports & Business in South Korea

Are you excited for the upcoming Winter Olympics? To celebrate the Olympics and its host country, South Korea, the Library has put together a display on Sports, Business and Korea.Some of the themes of the display include Korean business practices, applying lessons from sport to the corporate world, and the business of sport itself!

Winter Olympics GIF


The 2018 Winter Olympics take place from February 9-25, 2018 in Pyeongchang County, South Korea., while the Winter Paralympics will be held from March 9-18. This year’s Olympics introduces 6 new events, including Snowboard Big Air and Speed Skating Mass Start (Source). 

The subsequent Paralympic Games will feature up to 670 athletes (a 24 per cent increase on the previous games) and include a 44 per cent increase in the number of female athletes. Athletes will compete in 80 medal events across six sports: alpine skiing, biathlon, cross-country skiing, ice hockey, snowboard and wheelchair curling (Source).

While this display looks at sports and business, it also highlights books that features the history and practices of famous Korean companies – such as Hyundai and Samsung. For example:

Another prominent theme of our display books is the application of lessons learned from managing, coaching or playing sports to the world of business in areas such as team building, leadership and customer loyalty. Or, as in the volume below, a member of the London Olympic Organising Committee explains how businesses can learn from the inclusive goals and practices of the 2012 Olympic games.

And finally, there is the business of sport itself – branding, marketing, sponsorship and economics are some of the topics covered by books in the display. One of our most recent Library additions looks at the business of endurance sports:

  • Sweat equity: Inside the new economy of mind and body by Jason Kelly, published in 2016
    • Sweat Equity explores the multibillion dollar trend toward endurance sports and fitness. Find our who is driving this trend and why, while also learning more about who is paying for it, and ultimately, who is profiting.

So stop by the Library’s display table by the Bloomberg terminals to check out the rest of the books on the topics of Sport, Business and Korea. Or you can see a full list of the books on display here. Unable to come to the Library in-person? An accessible list of eBooks and streaming videos on the topics is available here.