{"id":313,"date":"2013-04-24T08:36:40","date_gmt":"2013-04-24T13:36:40","guid":{"rendered":"http:\/\/www.library.yorku.ca\/cms\/bblnews\/?p=313"},"modified":"2014-09-03T20:04:42","modified_gmt":"2014-09-03T20:04:42","slug":"that-cool-map-tool-weve-been-telling-you-about","status":"publish","type":"post","link":"https:\/\/www.library.yorku.ca\/web\/bbl\/2013\/04\/24\/that-cool-map-tool-weve-been-telling-you-about\/","title":{"rendered":"That Cool Map Tool We've Been Telling You About"},"content":{"rendered":"<h3>Sophie Bury, Business Librarian &amp; Head Bronfman Business Library<br \/>\nPublished Wednesday April 24, 2013<\/h3>\n<p>You may have discovered the value of <a title=\"Link to Simply Map\" href=\"http:\/\/www.library.yorku.ca\/e\/resolver\/id\/1885276\" target=\"_blank\"><em>Simply Map<\/em><\/a> already for market research in Canada. It allows you to generate both maps and tables displaying demographic or spending patterns data for one or more specific geographic locations in Canada, e.g. cities, towns, municipalities, neighbourhoods and so on. It also allows you to plot on a map the location of businesses operating in a specific industry in a geographic location of your choosing within Canada. Tables and lists generated can be exported to Excel and maps can be inserted in to power point presentations and other file formats.<\/p>\n<p>Have we piqued your interest? If so, we recommend you take a look at our recently created, <a title=\"Link to Simply Map Guide\" href=\"https:\/\/docs.google.com\/document\/d\/1CzhmnuEqZxTNagg1Ai5QAK9WXd_Ir6cO2JUHuKX0iQ8\/pub\" target=\"_blank\">handy guide<\/a> to using <em>Simply Map <\/em>prepared by business and map information experts at York University Libraries, which features three scenarios illustrating common marketing and business planning tasks.<\/p>\n<p><a href=\"http:\/\/www.library.yorku.ca\/web\/bbl\/wp-content\/uploads\/sites\/8\/2010\/11\/Simply-Map.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.library.yorku.ca\/web\/bbl\/wp-content\/uploads\/sites\/8\/2010\/11\/Simply-Map.jpg\" alt=\"Simply-Map\" width=\"576\" height=\"271\" class=\"alignright size-full wp-image-6844598\" srcset=\"https:\/\/www.library.yorku.ca\/web\/bbl\/wp-content\/uploads\/sites\/8\/2010\/11\/Simply-Map.jpg 576w, https:\/\/www.library.yorku.ca\/web\/bbl\/wp-content\/uploads\/sites\/8\/2010\/11\/Simply-Map-300x141.jpg 300w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/a><\/p>\n<p>And the value of using <em>Simply Map <\/em>just got even stronger with our recent addition of a new module called the <em>PRIZM C2 Marketer's Handbook <\/em>from Environics Analytics. This module, integrated within the existing <em>Simply Map <\/em>product as shown here, is a consumer segmentation system for Canada which classifies Canadians in to one of 66 lifestyle types with names like Electric Avenues, Pets &amp; PCs and Les Chics. Detailed profiles of these consumer segments are available including psychographics providing insights in to the behaviour and mindsets of consumers.<\/p>\n<p>Enjoy! And if you\u2019ve got questions about using <em>Simply Map<\/em>, <a title=\"Link to Research Help page\" href=\"http:\/\/www.library.yorku.ca\/cms\/bbl\/guides\/researchhelp\/\" target=\"_blank\">ask us for help<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sophie Bury, Business Librarian &amp; Head Bronfman Business Library Published Wednesday April 24, 2013 You may have discovered the value of Simply Map already for market research in Canada. It allows you to generate both maps and tables displaying demographic or spending patterns data for one or more specific geographic locations in Canada, e.g. cities, [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[12],"tags":[15,22,23,24,25,9],"class_list":["post-313","post","type-post","status-publish","format-standard","hentry","category-tools","tag-assignment-help","tag-demographics","tag-market-research","tag-psychodemographics","tag-simply-map","tag-sophie-bury"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>That Cool Map Tool We&#039;ve Been Telling You About - Bronfman Business Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.library.yorku.ca\/web\/bbl\/2013\/04\/24\/that-cool-map-tool-weve-been-telling-you-about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"That Cool Map Tool We&#039;ve Been Telling You About - Bronfman Business Library\" \/>\n<meta property=\"og:description\" content=\"Sophie Bury, Business Librarian &amp; Head Bronfman Business Library Published Wednesday April 24, 2013 You may have discovered the value of Simply Map already for market research in Canada. 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