Intended Outcomes
The video(s) will make the viewer:
- Familiar with navigating with the space,
- so they can focus on more important things
- Comfortable with developing key-stakeholder relationships,
- so they can feel supported throughout their placement
- Confident in knowing (or knowing how to know) essential preparation,
- so they feel productive when teaching
Viewer Contexts
Overview
- Junior adult-ESL teachers doing teaching placements for course requirements
- Differing teaching environments/situations
- University degree (York DLLL)
- University non-degree (YUELI)
- Non-profit LINC (The Neighborhood Office)
- International School (English School of Canada)
Pain Points
- Lacking confidence
- "Shy, nervous," "Self-conscious," "Impostor Syndrome"
- Overall inexperience
- Lacking clarity
- "Unfamiliar with environment," "Unclear," "A little bit confused"
- Lacking support
- "Overwhelmed," "Isolated"
- Limited prep-time
- Limited knowledge-transfer about teaching environments/situations
Pain Relievers
- Providing confidence
- Pertinent info (Intended Outcomes)
- Providing clarity
- Pertinent info (Intended Outcomes)
- Providing support
- Short run-time of video(s)
- Understandable content (e.g. acronyms)
- Supplemental content (e.g. transcripts, slide decks)
- Conveyance of cheerleading peers
Creative Direction
The overall vibe is a trusted and knowing friend (or friends) briefing while you're in a relaxed setting.
Adjectives
- Informative
- Authentic
- Natural (not too cinematic) spaces, lighting, & camera work
- Speakers looking at the viewer (i.e. into the camera) whenever possible
- Casual
- Limited/steady camera movement
- Comforting
- Cozy environment whenever possible
- Warm colours whenever possible
- Relaxing music whenever possible
Video/Segment Ideas
- Site walkthrough
- One person: Operator-Guide (narration can be live or not)
- Two people: Operator & Guide
- Three people: Operator, Guide, & Visitor
- Essential tips
- One person: Talking-head tutorial
- Two+ people: Roundtable discussion
- Stakeholder interview
- One person: Operator-Interviewer
- Two+ people: Operator & Interviewer
Technical Direction
- Total length of video(s): 3-5 min
- Video-recording format: MP4
Video-Recording Settings
- Resolution (in order of preference)
- 4K (3840 x 2160 pixels)
- Full HD (1920 x 1080 pixels)
- Frame rate (frames per second)
- Limited camera movement: 24 FPS or 30 FPS
- Continuous camera movement: 60 FPS
- Shutter
- Limited camera movement: 1/50 sec (for 24 FPS) or 1/60 sec (for 30 FPS)
- Continuous camera movement: 1/120 sec (for 60 FPS)
- Aperture
- Fixed for smartphones
- Variable for digital cameras
- ISO
- Limited camera movement: As low as reasonable
- Continuous camera movement: Auto
- Focal Length
- Limited for smartphones (zoom-in effect isn't same as magnification)
- Creative choice
- White Balance
- Auto
- Exposure Compensation
- As close to 0 as reasonable
Audio-Recording Settings
- Volume
- Voices peaking at -10 dB (plus/minus -3 dB)