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Digital Storytelling Creative Brief

Intended Outcomes

The video(s) will make the viewer:

  1. Familiar with navigating with the space,
    • so they can focus on more important things
  2. Comfortable with developing key-stakeholder relationships,
    • so they can feel supported throughout their placement
  3. Confident in knowing (or knowing how to know) essential preparation,
    • so they feel productive when teaching

Viewer Contexts

Overview

Pain Points

  1. Lacking confidence
    • "Shy, nervous," "Self-conscious," "Impostor Syndrome"
    • Overall inexperience
  2. Lacking clarity
    • "Unfamiliar with environment," "Unclear," "A little bit confused"
  3. Lacking support
    • "Overwhelmed," "Isolated"
    • Limited prep-time
    • Limited knowledge-transfer about teaching environments/situations

Pain Relievers

  1. Providing confidence
    • Pertinent info (Intended Outcomes)
  2. Providing clarity
    • Pertinent info (Intended Outcomes)
  3. Providing support
    • Short run-time of video(s)
    • Understandable content (e.g. acronyms)
    • Supplemental content (e.g. transcripts, slide decks)
    • Conveyance of cheerleading peers

Creative Direction

The overall vibe is a trusted and knowing friend (or friends) briefing while you're in a relaxed setting.

Adjectives

  1. Informative
  2. Authentic
    • Natural (not too cinematic) spaces, lighting, & camera work
    • Speakers looking at the viewer (i.e. into the camera) whenever possible
  3. Casual
    • Limited/steady camera movement
  4. Comforting
    • Cozy environment whenever possible
    • Warm colours whenever possible
    • Relaxing music whenever possible

Video/Segment Ideas

  • Site walkthrough
    • One person: Operator-Guide (narration can be live or not)
    • Two people: Operator & Guide
    • Three people: Operator, Guide, & Visitor
  • Essential tips
    • One person: Talking-head tutorial
    • Two+ people: Roundtable discussion
  • Stakeholder interview
    • One person: Operator-Interviewer
    • Two+ people: Operator & Interviewer

Technical Direction

  • Total length of video(s): 3-5 min
  • Video-recording format: MP4

Video-Recording Settings

  • Resolution (in order of preference)
    1. 4K (3840 x 2160 pixels)
    2. Full HD (1920 x 1080 pixels)
  • Frame rate (frames per second)
    • Limited camera movement: 24 FPS or 30 FPS
    • Continuous camera movement: 60 FPS
  • Shutter
    • Limited camera movement: 1/50 sec (for 24 FPS) or 1/60 sec (for 30 FPS)
    • Continuous camera movement: 1/120 sec (for 60 FPS)
  • Aperture
    • Fixed for smartphones
    • Variable for digital cameras
  • ISO
    • Limited camera movement: As low as reasonable
    • Continuous camera movement: Auto
  • Focal Length
    • Limited for smartphones (zoom-in effect isn't same as magnification)
    • Creative choice
  • White Balance
    • Auto
  • Exposure Compensation
    • As close to 0 as reasonable

Audio-Recording Settings

  • Volume
    • Voices peaking at -10 dB (plus/minus -3 dB)