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Your Best Questions Answered: Consumer Preferences in Quebec

Your Best Questions Answered: Consumer Preferences in Quebec

Sophie Bury, Head & Business Librarian, Bronfman Business Library Published Thursday March 20th, 2014 Editor’s Note: At a recent meeting, your Bronfman Reference Team was discussing some of the great questions that you all ask us on a regular basis. Some of these questions are great because you (temporarily) stump us, and others because they […]

Marketing Facts – Bronfman Reference Room Collection Unearthed

Marketing Facts – Bronfman Reference Room Collection Unearthed

June Hill, Reference Assistant, Bronfman Business Library Published Monday March 17th, 2014 The “Marketing Facts: Statistics & Trends for Marketing” published by the Canadian Marketing Association is a great resource when working on a marketing plan.  Why is it so great? It is largely Canadian data There is a section on Advertising Expenditure including mobile, […]

BBL’s Current Featured Display – Corporate Governance Gone Bad

BBL’s Current Featured Display – Corporate Governance Gone Bad

Glenda Lowndes, Reference Assistant, Bronfman Business Library Published Friday February 21, 2014 Literature on crime and corruption in organizations dates back to the 1960’s however, ever since the corruption scandal of Enron Corporation, there has been an increase in theoretical research regarding unethical organizational practices as a common occurrence rather than a rare event in […]

Your Best Questions Answered! Saving a List of eJournals

Your Best Questions Answered! Saving a List of eJournals

Editor's Note: At a recent meeting, your Bronfman Reference Team was discussing some of the great questions that you all ask us on a regular basis. Some of these questions are great because you (temporarily) stump us, and others because they demonstrate just how innovative you all are in your thought processes. Either way, we […]

BBL’s Current Featured Display – Classic Leadership Literature

BBL’s Current Featured Display – Classic Leadership Literature

Glenda Lowndes, Reference Assistant, Bronfman Business Library Published Thursday January 9th, 2014 The history of the word “leadership” dates back several centuries and its meaning has evolved overtime (Toor & Ofori, 2008). In the nineteenth century, leadership was defined as “the state or condition of a leader”; in the twentieth century, leadership was defined as […]