BBL’s Current Featured Display – Recent Schulich Publications

Glenda Lowndes, Reference Assistant, Bronfman Business Library Published Friday March 28th, 2014 York University’s Schulich School of Business is known for its top business programs, exceptional faculty research contributions and for its strong record of student success after graduation. Over the years, the Schulich School of Business has often been ranked the number one business […]

New Database Acquired!

Xuemei Li, Business Librarian, Bronfman Business Library Published Wednesday March 26th, 2014 Bronfman just acquired a new private equity database, PrivCo, this Monday. The database covers business and financial data on major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies. PrivCo also provides information on private investors, private […]

Your Best Questions Answered: Consumer Preferences in Quebec

Sophie Bury, Head & Business Librarian, Bronfman Business Library Published Thursday March 20th, 2014 Editor’s Note: At a recent meeting, your Bronfman Reference Team was discussing some of the great questions that you all ask us on a regular basis. Some of these questions are great because you (temporarily) stump us, and others because they […]

Marketing Facts – Bronfman Reference Room Collection Unearthed

June Hill, Reference Assistant, Bronfman Business Library Published Monday March 17th, 2014 The “Marketing Facts: Statistics & Trends for Marketing” published by the Canadian Marketing Association is a great resource when working on a marketing plan.  Why is it so great? It is largely Canadian data There is a section on Advertising Expenditure including mobile, […]

BBL’s Current Featured Display – Corporate Governance Gone Bad

Glenda Lowndes, Reference Assistant, Bronfman Business Library Published Friday February 21, 2014 Literature on crime and corruption in organizations dates back to the 1960’s however, ever since the corruption scandal of Enron Corporation, there has been an increase in theoretical research regarding unethical organizational practices as a common occurrence rather than a rare event in […]