Sophie Bury, Head & Business Librarian, Bronfman Business Library Published Thursday March 20th, 2014 Editor’s Note: At a recent meeting, your Bronfman Reference Team was discussing some of the great questions that you all ask us on a regular basis. Some of these questions are great because you (temporarily) stump us, and others because they […]
June Hill, Reference Assistant, Bronfman Business Library Published Monday March 17th, 2014 The “Marketing Facts: Statistics & Trends for Marketing” published by the Canadian Marketing Association is a great resource when working on a marketing plan. Why is it so great? It is largely Canadian data There is a section on Advertising Expenditure including mobile, […]
Kim Stymest, Business Librarian, Bronfman Business Library Published Wednesday September 18, 2013 This week here at BBL, we are super excited to be announcing a bunch of workshops coming up! Some are ones that we've offered before, but some are completely new! Here’s what we’ve got on offer this term – follow the links below […]
Sophie Bury, Business Librarian & Head Bronfman Business Library Published Wednesday April 24, 2013 You may have discovered the value of Simply Map already for market research in Canada. It allows you to generate both maps and tables displaying demographic or spending patterns data for one or more specific geographic locations in Canada, e.g. cities, […]
