Introducing a New Canadian Healthcare Research Tool: Bronfman Reference Collection Unearthed

Sophie Bury, Head & Business Librarian, Bronfman Business Library Published Saturday July 5th, 2014 Our business librarians are excited to remind you about a room, bearing quite a few resource treasures, to be found on the right when you enter the Business Library. This is our Reference Room, where you find many useful resources for […]

Marketing Facts – Bronfman Reference Room Collection Unearthed

June Hill, Reference Assistant, Bronfman Business Library Published Monday March 17th, 2014 The “Marketing Facts: Statistics & Trends for Marketing” published by the Canadian Marketing Association is a great resource when working on a marketing plan.  Why is it so great? It is largely Canadian data There is a section on Advertising Expenditure including mobile, […]