Recent Acquisitions, May 28 – June 4, 2018

12 new acquisitions in Peter F. Bronfman Business Library, including 6 from 2018:

GV 716 D35 2018

Athletes are brands too : how brand marketing can save today's athlete

Jack + June Publishing, 2018

206 pages : illustrations ; 21 cm

GV 716 L48 2014

Leveraging brand in sport business

Routledge, 2014

xi, 249 pages ; 26 cm

HD 30.4 G86 2017

Case theory in business and management : reinventing case study research

SAGE Publications Ltd, 2017

xix, 347 pages ; 25 cm

HD 57.7 W45579 2018

Global leadership perspectives : insights and analysis

SAGE, 2018

xvii, 303 pages : illustrations ; 25 cm

HD 59 I556 2018

Public relations in hyper-globalization : essential relationship management : a Japan perspective

Routledge, 2018

x, 296 pages ; 25 cm

HD 69 B7 B357 2017

Signs of life : why brands matter

Circa Press, 2017

189 pages : illustrations (some colour) ; 22 cm

HD 9502 U54 E57225 2018

Risk and ruin : Enron and the culture of American capitalism

University of Pennsylvania Press, 2018

263 pages : illustrations, 1 map ; 24 cm.

HD 9940 A2 E87 2018

European fashion : the creation of a global industry

Manchester University Press, 2018

336 pages : illustrations ; 24 cm.

HF 5415.1255 D37 2014

Brands win championships : the secret to winning a national title in the 21st century

Jack and June Publishing, 2014

181 pages : illustrations ; 21 cm.

HG 3284 R39 2018

The sociology of greed : runs and ruins in banking crises

Routledge, 2018

xv, 199 pages ; 23 cm

Successful project management

Cengage Learning, 2015

xxix, 516 pages : illustrations ; 26 cm

Fundamentals of logistics management

Irwin/McGraw-Hill, 1998

xxiv, 611 p. : ill. ; 24 cm.